Constipation isn't exactly a topic people feel comfortable talking about everyday—let alone searching for it. But, what's one of the more common phrases one might search on if they're feeling backed up? I can't poop. It's simple. Candid. And to the point. Which is why we proposed to create an unbranded site of the same name that talked plainly and simply about constipation, and subjects like how to treat it and if it's normal. The concept was part of a much larger pitch initiative, which in the end, was successfully won.