As a condition that impacts women more than men, insomnia can be quite debilitating. And compared to other conditions, people are often less willing to take their sleep problems seriously. So in an effort to draw the attention of AMBIEN CR's largest consumer segment, Bedtime Tales was designed to playfully educate women about the importance of sleep, while also providing them with a custom, and albeit mildly distracting bedtime story to lull them to sleep (or at the very least provide them with sweet dreams). The website featured multiple videos and interactive features.

Select a storyteller page:

Select an outfit page:

Select a story page:

Video Bedtime Tale:

Storyteller page:

Understand Sleep with Dr. Z page: