Many people who have trouble sleeping refuse to admit that their problem is serious enough to warrant a doctor’s visit. Instead, many turn to over-the-counter sleep aids, which they might not realize can often leave them quite groggy in the morning. In an effort to raise consumer awareness of AMBIEN CR and the effects of OTCs, we created a series of comical videos showcasing just some of the ways not getting enough quality sleep can affect people. The videos were featured on AMBIENCR.com and were also used in a rich media campaign.

Watch two of the four videos created.

"Coffee"

"Concealer"