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direct emails :: Citibank Many Citibank consumers were unaware that they could receive and use their ThankYou points for and towards holiday shopping. So, we created a new CRM campaign during the 2008 holiday season, to increase awareness of the Citibank ThankYou online shopping mall—allowing consumers to shop as they normally would at over 300 retailers online, while earning extra bonus points along the way. Another example in the series: